The Minaal Creator Partner Program
We exist to help our users and wider community do great work and live fulfilling lives. And we think content creators, reviewers, and curators do great work helping people find the most suitable tools to succeed in that goal.
The Minaal Creator Partner Program is different to common affiliate marketing setups, in ways that we believe are important:
- Partnership in the Creator Partner Program is invite-only.
- Creators must have an established track record of fair, considered content that provides value primarily to their audience – not their site, their bank accounts, or a 3rd party.
- In other words, they need to have a reputation to lose if they use spammy or untruthful marketing tactics.
- To send an invite, we need to trust that any positive reviews will be genuine, not just as a result of our partnership.
- We also won’t revoke any partnership because of a fair, negative review.
- The Creator Partner Program is evaluated and either approved or paused by Minaal every calendar quarter.
- All partners must explicitly agree to these guidelines before gaining access to the program.
We’ve seen low-quality affiliate programs create bad outcomes for people who just want trustworthy reviews from someone who cares deeply about their content.
On the flipside, we care deeply about passionate people/publications/channels who want to geek out on zippers and buckles.
For us, the Creator Partner Program has to serve the second group – otherwise it just ain't worth it.